During the 2025 May Day holiday, Huaxi district in Guiyang, capital of Southwest China's Guizhou province, achieved record-breaking tourism results by introducing innovative cultural and tourism experiences.
The district welcomed 1.92 million visits, a 16-percent year-on-year increase, and generated 1.19 billion yuan ($165.1 million) in tourism revenue, up 20.12 percent.
Robot performances in Huaxi district. [Photo/WeChat account of Huaxi district]
Tianhetan Scenic Area emerged as a top attraction, drawing nearly 30,000 visitors per show with its dazzling drone and fireworks display, which boosted revenue by 35 percent. High-tech experiences like robot performances, robotic dog parades, and VR theaters proved especially popular among younger visitors.
Qingyan Ancient Town saw renewed popularity with its hanfu experiences and traditional markets. In Yelang Valley, Miao embroidery and Nuo Opera performances attracted crowds, showcasing the value of integrating culture into tourism. The "first-store economy" also surged, with 13 new brand stores in the Shizijie commercial area averaging over 800,000 yuan in daily sales.
Huaxi also embraced a "sports + tourism" model, with events like rock climbing carnivals and park tournaments driving foot traffic and spending.
A grid-based management system ensured smooth operations and high visitor satisfaction. These efforts mark a significant step in Huaxi's push toward modern, integrated cultural tourism.